Campaign for Wool

Campaign for Wool’s national consumer campaign aimed to shift perceptions and grow awareness of wool as a natural, sustainable fibre.

The creative direction needed to be thought-provoking and emotionally resonant, cutting through in a crowded media landscape. Dramatic imagery and considered typography worked together to create a sense of weight and urgency.

The result was a powerful, multi-channel campaign spanning print, TV, radio, digital and PR.

SERVICES

Creative direction
Press advertising
Social template design

CLIENT FEEDBACK

“Kylie has taken our visual identity to a whole new level, seamlessly tying together our national brand with our parent partner in the UK.

We consider Kylie to be one of the team with her huge skillset encompassing strategic (and disruptive!) media creative, educational resources, infographics… and all the bits and bobs we throw her way which she picks up with ease!”

Campaign for Wool

Campaign for Wool’s national consumer campaign aimed to shift perceptions and grow awareness of wool as a natural, sustainable fibre.

“Kylie has taken our visual identity to a whole new level, seamlessly tying together our national brand with our parent partner in the UK.

We consider Kylie to be one of the team with her huge skillset encompassing strategic (and disruptive!) media creative, educational resources, infographics… and all the bits and bobs we throw her way which she picks up with ease!”

Amia

Wool in Schools