Brand design
Your brand is so much more than a logo – It’s a visual mood that reflects your values and purpose.
I work with you to create thoughtful, consistent designs across all your touch points, so you can roll out your brand to the world feeling proud and confident.
Let’s build your brand story
How we’ll do it…
We review your brand and decide whether it needs an upgrade or an overhaul. Then we get to work to create a brand that matches your vision and connects your business to your ideal client.
Brand Upgrade
You have an existing logo you love, but it you’re ready to take it to a level that aligns more with you and your vision.
From $2,750*
TIMEFRAME 4 WEEKS
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In-depth brand questionnaire
30 minute creative strategy session via phone, Zoom or face-to-face (for locals)
Mood board (a visual tone of voice)
Logo refresh
Colour palette
Font selection
Instagram and Facebook profile images
1-page brand guide including logo options, colours, fonts and branding elements.
Final logo and brand files supplied for print and online use
2 marketing items of choice
Brand Overhaul
Your brand is new, has evolved or even changed its name. It’s time for a complete rebrand, full logo design included.
From $4,150*
TIMEFRAME 6 WEEKS
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Includes all from Brand Upgrade plus:
Primary logo
Secondary logo
Logo submark
(Check out the FAQs to learn more about all these logo types and why they’re important)
6 icon illustrations or Instagram highlights
Comprehensive brand style guide outlining the use of your logo, colours, fonts, mood board, photography and some marketing applications or assets
Your choice of either 1 custom pattern design (developed from your brand elements) or 1 additional marketing item of choice
*Pricing is a guide only. Because there’s no such thing as a one-size-fits-all design solution, each brand package is customised to fit your needs. Once we’ve been in touch to work out what you require, I’ll supply a quote based on the brief. You can complete the contact form to get started.
Pricing is in NZD and excludes GST. Up to two revisions are included for each item, and any further changes will be discussed and re-quoted as appropriate. Pricing does not include imagery (eg. photography, stock imagery), printing, desktop/web licences for fonts or graphics, or raw files.
What are marketing items?
What are marketing items?
Marketing items establish your brand's identity and help you stand out from the rest. They're important to communicate your product or service, get your message to your audience, and promote your business.
The items listed below are options to include with your brand. However, if you have something else in mind please ask me how we can work them into the project.
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Business card (up to 3 employees)
Letterhead
HTML email signature with clickable links
Social media header
4 editable Instagram templates (Canva)
Thank you card (A6 size)
Gift voucher (A6 size)
Label/sticker design
Swing tag
KIND WORDS
Ponder Design Studio was fantastic and easy to deal with. Kylie took me through every step and listened carefully to what I was after, and added advice along the way. This was a design for new shop fit-out, logo for our new name, shop front signage, business card, and gift cards. I couldn’t be happier with our experience.
Julie Sharpe, Fia
FAQs
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No, we use your existing logo and build on it. This may mean some tweaks, new colours, font changes, etc. Then we package it all together with the other inclusions and show off your refreshed brand to the world!
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Let me break it down for you so you can see what each one is and why having variations is important.
Primary Logo
Your primary logo is the star of the show, the go-to symbol that represents your brand. It will appear almost everywhere: on your website, business cards, printed materials, signage, and more!
Logo Variation
A logo variation as a different take on your main logo, and sometimes called a secondary logo. Let's say your main logo is wide and horizontal, but the available space isn’t a perfect fit. Instead of making it smaller, we create an alternative layout. This way, your logo stays easy to read and looks great in different applications.
Logo Submark
Think of your logo submark as a simplified version of your main logo, almost like a secondary graphic. It's handy for places where you want your branding, but the full logo might be a bit much. You could use it on secondary pages of printed materials, in social media profiles, website footers, or on the back of business cards. It's a fun way to blend your brand into different designs, and add elements to your ‘brand toolkit’.
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I tend to plan my schedule about four weeks ahead, so it's best to contact me as soon as you start thinking about needing a designer, and definitely before your deadline approaches.
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Payments are split into two parts:
50% paid up front to secure your booking
50% on completion of the project
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Branding projects
You’ll need to have completed the Brand Questionnaire from me before we can begin. Once I have that, we’ll meet up (either in person or online) to go through any questions and to make sure we’re on the same page before I dive in to designing.
Other design projects
This depend on the brief. Once we’ve discussed your project I can tell you what’s needed to go ahead.
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If you're not still not happy after two rounds of changes, we'll keep tweaking things, however there will be an extra cost for this additional time (which I will supply a quote for).
This is a rare situation, as we start with a detailed questionnaire and briefing to make sure we're on track, and most of the time, two rounds of changes are enough!
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Please ask! I’m always open to discussing new design ideas. And if I can’t help then I may know someone who can.
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The answer to this is, maybe. Project timelines have been well thought out to include research, design drafting, and refinement rounds. However, there are situations where we might be able to rush things along. If you're eyeing a speedy project, give me a heads-up well in advance. I can then provide a custom quote based on your needs. Please note that this may include a rush fee depending on the project's complexity and deadline.
Need more?
There are endless possibilities for what can be designed for your brand.
Please contact me to discuss what’s on your wishlist and I can create a project to suit.